To drive viewership to the Verizon Ultra Show, we created a suite of promos with the primary goal of getting as many eyes as possible on the Ultra Show before, during and after.

Before kicking off specific promo segments, we honed in on the editing style and motion design in a concept hype video. Once this was nailed down, we deployed the template style to 20+ segment promos for social and digital platforms including Twitter, Instagram, Reddit, TikTok, and YouTube.

Promos were created to tap specific segments across Star Wars, Gaming, and NFL fan bases.

Verizon is going Ultra!

Agency: R/GA
Role: Senior Editor
Group ECD: Xavier Teo
Group Creative Director: Chris Dowling
Creative Director: Neil Bruce, Rene Van Wonderen
Associate Creative Director, Motion Graphics: Akira Thompson
Senior Producer: Antonio Teixeira
Editorial Team: Justin Sirizzotti, Justin Sloan
Animators: Rob Paynter, Antonio Souza
Ultra Show Mass Tune In
Ultra Show Star Wars Tune In