As more and more of Gen Z embrace their mobile phones as the main tool for creation, Samsung wanted a way to support their work, teach them new skills, and connect them with other artists.
Each episode of /make paired a pro-creator with an up-and-comer, documenting their creative process as they make something entirely new with their Galaxy.
The team shot a marathon production in Iceland at epic locations.
The challenge - hone hours and hours of verite style footage into a story that is compelling, nails the strategic brief, and embodies the spirit of the trailer.
Managing simultaneous edits of parallel editors and motion-designers, all while the team preps the nextshoot.
We cut trailers for YouTube’s global masthead and the episode content was utilized for live events, /make merch and a party at Art Basel. /make won a YouTube works award and achieved the key strategic brief, capture the attention of Gen Z.
My role began as lead editor and expanded with the increased tempo and scope of the series. In collaboration with the lead creatives, I helped a team of talented editors craft episode stories, motion-designers advance the /make identity, while cutting key scenes and full episodes. The edits generated a feedback loop, giving us key insights into the concept and prep phase of episodes.
I directed /make with Brian and Scott Nicholson and, in collaboration with the team, helped break the story.
A key focus was to stage situations to spark aconnection between the talent on set and inspire them to create.
Click here to view /make with Brian and Scott Nicholson.