Samsung launched Put Mom in the Picture (2020) and #MakeMomEpic (2021) to enable and empower Gen Z creators to celebrate and honor Mother’s Day.

The campaign aimed to leverage the power of social media platforms to create meaningful connections. Samsung joined forces with content creators to do exactly that. The hero spot has garnered over 13 million views on YouTube. The hashtage #MakeMomEpic has garnered over 10 billion views on TikTok.

This Mother’s Day, turn the
camera and put mom in the picture.

Role: Senior Editor
Agency:  R/GA
ECD: Nick Pringle (2020), Sasha Shor (2021)
Creative Director: Ryan Adair (2020), Manny Fernandez (2021), Lizette Morazzani (2021)
Executive Content Producer: Nick Williams
Post Producer: Perry Morton (2020), Antonio Teixeira (2021)
Samsung - Mother's Day
Samsung Put Mom in the Picture (2020)
Samsung Make Mom Epic (2021)