The It’s On campaign was developed to drive subscribers to the ESPN+ streaming service.

The ‘McGregor is Back’ comeback spot contributed to ESPN+ adding 1 million subscribers and drive over 500,000 new subscribers to sign up just for the fight.

Spots were deployed across broadcast and social media, where it was a major hit with fans.

The fight is on.

Role: Senior Editor
Agency: R/GA
ECD: Chris Joakim & Mike Donaghey
Art Director: Grace Lee Taylor
Copywriter: Chris Liu
Post-Producer: Perry Morton
Producer: Brandon Wachs
ESPN+ The Fight is On
ESPN+ McGregor is Back
ESPN+ UFC 242
ESPN+ UFC 241