Lime-A-Rita It’s Alive!

Role: Director, DP
Agency: Huge Inc.
Creatives: Bryan Hill, Addie Stuber
Producer: Lizzie Goodman

As a Lime-A-Rita fanatic, this mad scientist will do anything she can to bring her favorite discontinued flavor back to life. Watch as she wreaks havoc and leaves her Halloween party guests SHOOK with the operation's final results.

In two short weeks, the team conceived, produced, shot and edited this video (and some cool gifs) that both honors the discontinued flavors and tells the story of how the formerly discontinued Water-Melon-Rita came back to life.